Mark Schulman has built several of his Schulman Movie Bowl Grille locations, but he wanted the one in his hometown of Waco, Texas, to be bigger and better. Besides a multi-screen movie theater, 30 lanes of tenpin bowling, an arcade, and a full-service restaurant, he will be creating a separate area for some form of duckpin bowling. The 300-plus acre complex will be owned under MKT Real Estate Holdings LLC and developed by 58 Aggie Development LLC. Schulman is targeting the Summer of 2020 to have the complex completed.
Since his plans are not final yet, we don’t know if the duckpin portion will be regulation lanes or the shorter entertainment-style 26-ft lanes, but any new introduction of the sport is a positive move. There is still an opportunity for someone in the duckpin world to reach out and try to convince him that a regulation-size setup brings more long-term potential.
In an interview with Mike Copeland of the Waco Tribune-Herald, Schulman mentioned that leagues are not their target nor a priority for the bowling business. However, he does describe a seasonal volatility and even short-season leagues for duckpin could help bring in business during the “valleys” in business revenues.
The complex is expected to bring in 275 jobs with 75 or more being full-time. Some of those positions will be seasonal.
The complex’s full-service restaurant, Billy’s Grille & Bar, will a “mix of George’s and Cheddar’s, and maybe toss in a little bit of Texas Roadhouse or Saltgrass.” The restaurant menu will include burgers, steaks, seafood, salads, pizza and appetizers. He expects to have at least 86 craft beers available, and TV screens will provide an array of viewing options.
Waco Tribune-Herald – Mike Copeland: More on Forthcoming Entertainment Complex
Duckpin World 
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